MKT 330 BRAND STRATEGY
From red hot irons pressed into cow hides to brand name tattoos, the NikeTM Swoosh® and the spectacle of a J Balvin performance, these are examples of how branding has evolved over time. Brand experiences are powerful statements and astute marketers understand how to use branding as a powerful strategic tool. This course focuses on brand evaluation in terms of various theories such as brand evolution, brand personality, brand symbolism, corporate social responsibility, and brand strategy.