MKT 350 MUSIC MARKETING
This course begins with an overview of the key music marketing principles, terms, and practices, which collectively provide the foundation for a music marketing plan. Students will study the market opportunities for musicians including merchandising and publicity, as well as online and offline promotional strategics, distribution strategies, and advertising. Students will learn that organizations and partners work to inform, persuade, and remind targeted markets and effectively leverage identified market opportunities. The basics covered in this course will enable students to develop a comprehensive music marketing plan that is tailored to a timeline and budget parameters.