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Certificate in Digital Marketing

The Fisk Certificate in Digital Marketing is designed for marketers ready to take advantage of the unprecedented growth of digital business, social media and e-commerce. In 2021, almost 75% of the U.S. population participated in digital commerce. This is expected to grow to 81% by 2025. The program is designed to help aspiring marketers as well as professionals interested in learning 21st century marketing skills and best practices required to succeed in today’s digital economy. 

The program uses a mix of classroom, seminars and experiential learning courses, along with applied individual and group projects to prepare students to become entrepreneurs and innovative thinkers of tomorrow. 
 

Requirements

This 15-credit certificate includes 9-credits of required classes (including prerequisite classes) and 6-credits of elective courses to best match the needs of individual students. Please see below the list of required and elective courses. 
 

Required Courses

CORE 201INTRODUCTION TO BUSINESS AND ENTREPRENEURSHIP

3
CSCI 100INTRODUCTION TO COMPUTING

3
MKT 320DIGITAL MARKETING

3
Total Credit Hours:9

Required Electives Intro

Choose any ONE of the following courses;:
MGT 280MANAGEMENT PRINCIPLES AND PRACTICE

3
BAD 320MARKETING

3
Total Credit Hours:3
Students may choose other courses to substitute for elective courses depending on their career interests or focus with the approval of department chair or certificate program director.

Required Electives Advanced

Choose any ONE of the following courses;:
MKT 400SPECIAL TOPICS IN MARKETING

3
MKT 410MARKETING ANALYTICS

3
MGT 422STRATEGIC MARKETING

3
Total Credit Hours:3
Students may choose other courses to substitute for elective courses depending on their career interests or focus with the approval of department chair or certificate program director.