Marketing Concentration
A primary function in the contemporary business world is marketing. Organizational strategy therefore requires effective marketing strategy. Choosing a Business Administration major with a marketing concentration enables students to continue onto graduate studies and/or career opportunities in brand management, marketing management, marketing communications, marketing analytics, sales, and a range of positions in consumer goods and services.
Requirements
The requirements for a concentration in the Bachelor of Science with Business Administration major are as follows:
- Common professional component: Business Administration major coursework [42 credits]
- Cognate courses [3-6 credits]
- Concentration courses [24 credits]
Required Courses
Plus, two of the following:
Total Credit Hours: 24
Suggested Program Plan for Business Administration Majors:
First year, Fall semester
| CORE 100 | NEW STUDENT ORIENTATION SEMINAR | 1 |
| CORE 150 | COMPOSITION I | 3 |
| MATH 101 | COLLEGE ALGEBRA | 3 |
| BAD 110 | BUSINESS INFORMATION SYSTEMS | 3 |
| | FOREIGN LANGUAGE 101 - FRENCH OR SPANISH | 3 |
| | GENERAL ELECTIVE | 3 |
| Total Credit Hours: | 16 |
First year, Spring semester
| CORE 120 | CRITICAL THINKING | 2 |
| CORE 160 | COMPOSITION II | 3 |
| CORE 220 | THE CREATIVE ARTS | 3 |
| CSCI 100 | INTRODUCTION TO COMPUTING | 3 |
| MGT 280 | MANAGEMENT PRINCIPLES AND PRACTICE | 3 |
| | FOREIGN LANGUAGE 102 - FRENCH OR SPANISH | 3 |
| Total Credit Hours: | 17 |
Second year, Fall semester
| CORE 201 | INTRODUCTION TO BUSINESS AND ENTREPRENEURSHIP | 3 |
| CORE 240 | NATURAL SCIENCE | 3 |
| CORE 260 | HUMANITIES: THOUGHT AND EXPERIENCE | 3 |
| ACC 230 | PRINCIPLES OF ACCOUNTING I | 3 |
| ECON 230 | PRINCIPLES OF MICROECONOMICS | 3 |
| Total Credit Hours: | 15 |
Second year, Spring semester
| ACC 240 | PRINCIPLES OF ACCOUNTING II | 3 |
| ECON 240 | PRINCIPLES OF MACROECONOMICS | 3 |
| BAD 250 | BUSINESS COMMUNICATIONS | 3 |
| BAD 260 | APPLIED STATISTICS | 3 |
| | | |
| PSY 180 | GENERAL PSYCHOLOGY | 3 |
| | Or | |
| SOC 100 | INTRODUCTION TO SOCIOLOGY | 3 |
| Total Credit Hours: | 15 |
Third year, Fall semester
Third year, Spring semester
Fourth year, Fall semester
| CORE 360 | THE WORLD AND ITS PEOPLES | 3 |
| MKT 320 | DIGITAL MARKETING | 3 |
| MKT 380 | HEALTHCARE MARKETING | 3 |
| MKT 410 | MARKETING ANALYTICS | 3 |
| | GENERAL ELECTIVE | 3 |
| Total Credit Hours: | 15 |
Fourth year, Spring semester
| BAD 490 | BUSINESS POLICY | 3 |
| MKT 420 | MARKETING STRATEGY | 3 |
| | MANAGEMENT ELECTIVE | 3 |
| | MANAGEMENT ELECTIVE | 3 |
| Total Credit Hours: | 12 |